We previously wrote about the Absolut Karnival limited edition bottle, and as part of the brand’s global campaign, Transform Today, Absolut has announced a new project with graphic novelist Rafael Grampá, one of the featured artists of the campaign.
Entitled Next Frame, the collaboration will invite users from around the world to make plot decisions within an original graphic novel created by Grampá – as he writes it. Once the story is complete, Absolut will work with Grampá to transform the still drawings into an animated film, which will premiere in Berlin at MADE, a creative space by Absolut, on March 15th.
The Next Frame project kicked off this week, inviting users to contribute to the storyline at Facebook.com/Absolut. Users have multiple points of intervention where they can decide how the characters will progress in the story. After each decision, Grampá will create the next piece of the story, inventing new places for the characters to explore up until the next crucial moment that users can provide input.
After two weeks of international online collaboration, ending on February 21st Grampá will polish the final film, which will then be unveiled at the MADE in Berlin on March 15th.
The goal of the Transform Today campaign is to inspire people to tap into their creative potential and explore their ability to create a new future.