Absolut is launching a brand new limited edition called Absolut Karnival featuring artwork by Brazilian graphic novel artist and writer, Rafael Grampá. The passion fruit and orange blossom flavoured edition aims to capture the transformative energy of Brazilian Carnival.
“When Absolut asked me to collaborate on Absolut Karnival, I saw it as an opportunity to express my love of a festival that lets everyone be free and equal,” says Rafael Grampá. “In Carnival, everyone celebrates together. There is a beautiful, unique and uncontrollable feeling that our differences can be put behind us. We become aware of our own power to change ourselves and the world.”
The resulting artwork features a cast of colourful characters, created by Grampá, on parade around the bottle. A dog dressed up as a rooster, a young man wearing the head of an old man, a blue-faced giant, happy to give a hug to whoever wants one, a beautiful “Queenfish,” and a character Grampá dubs “The Freedom Knight” and describes as a typical festivalgoer who fights taboos and prejudice with joy and music.
The new edition goes on sale 25th January, available exclusively at Selfridges.