Absolut launch Rio edition by Oskar Metsavaht

Absolut launch Rio edition by Oskar Metsavaht

With just over 2 weeks to go before the highly anticipated summer of Football in Brazil, Absolut have collaborated with Brazilian luxury designer Oskar Metsavaht to transform the iconic bottle and pay tribute to the essence and exceptional nature of the people of Rio de Janeiro, the ‘cariocas’.

When creating the art for the special edition bottle, Metsavaht drew his inspiration from his own photos of Ipanema and brought the essence of the city’s universe of image and iconography to the world of Absolut. These typically carioca elements sum up Rio de Janeiro: sand, the sidewalk of Ipanema and the Dois Irmãos Mountain. With a flavor mixture that goes way beyond exceptional, the taste of Absolut Rio includes a combination of tropical fruits – orange, mango and passion fruit.

“I accepted the challenge from Absolut because I think it’s interesting to take a world icon and be able disrupt it. This is also part of the soul of Rio; ‘cariocas’ don’t understand limits. And the special edition is to pay tribute to Rio, to reveal to the world what is exceptional in this city that I admire, that I live in and that I revere”, says Oskar Metsavaht

Mark

Mark is the founder of UK Street Art. He's a UX and UI Designer based in London, UK.

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