We’re happy to bring you the news of the launch of a brand new watch brand, LEAD Watches.

LEAD stands for ‘Limited Edition Artist Designed’ and the name speaks for itself. It’s great to see a brand get involved with homegrown artists and for their launch, they’ve teamed up with four; Mr Penfold, Mila K, Rootz Artwork and Clumsy Kate.

Being a big fan of Mr Penfold’s work, the watch design caught my attention, the strong linear design elements form his playful characters and the bold colours suit the timepiece very well.

The watches are made from plastic with silicone straps and metal buckles, each one is guaranteed for 2 years. Best thing? The watches are just £40 each. Pick yours up today!

• Tags: Clumsy Kate, Illustration, LEAD, Mila K, Mr Penfold, Rootz Artwork, Watches