Brandalism – 24 International artists create the UK’s largest subvertising campaign

Ron Unicorn 1 WEB 460x445 Brandalism   24 International artists create the UKs largest subvertising campaign

We got sent a press release last week which seemed to be burning a hole in my inbox having seen it pop up on various sites in quick succession. Having had a chance to look through the release and the images that coincide with it, I’m now glad I didn’t bury this at the bottom of the pile.

Brandalism is the work of 24 International artists who have completed the world’s first collaborative ‘subvertising’ campaign on outdoor billboards across the UK. The aim of this project is to challenge the destructive impacts of the advertising industy.

Big players including Ron English, Robert Montgomery, Broken Fingaz, Know Hope and Paul Insect have all contributed their skills and art works, with the series of works installed by a guerilla team. All of this, just a fortnight before the London 2012 Olympic Games. The total of 35 anti-advertising artworks were installed in Leeds, Manchester, Birmingham, Bristol and London.

Touching on a slew of social issues including debt, the environment, body image, consumerism, cultural values and last summer’s riots, the artworks are a response to government reports and the recent think tank reports that have opened the ethical debate regarding advertising and it’s inherent, detrimental impact on our cultural values.

Bill Posters Rooney 2 WEB 460x277 Brandalism   24 International artists create the UKs largest subvertising campaign

Know Hope Forfeit 2 web 460x291 Brandalism   24 International artists create the UKs largest subvertising campaign

Cleon 2 Web 460x285 Brandalism   24 International artists create the UKs largest subvertising campaign

One of the installers of the artworks, Robert Graysford, 27, said:

“We’ve taken over these billboards because the advertising industry takes no responsibility for the messages they force-feed us every day. They claim to give us choice but we have no choice to ‘opt out’ from these intrusions into our public and personal spaces.”

“We’re lab rats for ad execs who exploit our fears and insecurities through consumerism. I’m a human being, not a consumer. So by taking these billboards, we are taking these spaces back. If Sao Paolo in Brazil can ban all outdoor advertising, so can we”.

Here at UKSA, we agree with the guys that the strict enforcement of the branding regulations for the forthcoming Olympic Games, mainly for the commercial interest of each particular brand, led to a lot of the responsed-based artwork you see here.

Eyesaw Consume 1 web1 460x152 Brandalism   24 International artists create the UKs largest subvertising campaign

Warning Leeds 1 web 460x350 Brandalism   24 International artists create the UKs largest subvertising campaign

Ron E human milk 1 web1 460x563 Brandalism   24 International artists create the UKs largest subvertising campaign

Bill Posters, who subverted a famous Nike advert of Wayne Rooney clutching shopping bags with the tagline, ‘Just Loot It’ said:

“The ad industry creates pressure when they manipulate our needs and desires. Pressure to have the latest gear, clothes and phones. This pressure erupted when kids took to the streets across the country to claim what they had been told that they needed.”

All the artworks can be seen on the Brandalism website at www.brandalism.org.uk

Shift Nike 2 Web1 460x302 Brandalism   24 International artists create the UKs largest subvertising campaign

Warning Bristol 11 460x386 Brandalism   24 International artists create the UKs largest subvertising campaign

Kennard 2 web 460x502 Brandalism   24 International artists create the UKs largest subvertising campaign

Insect Jamel 2 web 460x360 Brandalism   24 International artists create the UKs largest subvertising campaign

Polyp PR 2 web 460x314 Brandalism   24 International artists create the UKs largest subvertising campaign

Dan B Monkey 1 WEB 460x284 Brandalism   24 International artists create the UKs largest subvertising campaign

Insect Man Crushed 1 WEB 460x314 Brandalism   24 International artists create the UKs largest subvertising campaign

Bill Posters McBomb 2 WEB 460x511 Brandalism   24 International artists create the UKs largest subvertising campaign

I Lib 1 WEB 460x322 Brandalism   24 International artists create the UKs largest subvertising campaign

Dave H Lego 1 WEB 460x293 Brandalism   24 International artists create the UKs largest subvertising campaign

Insect Coffin 1 WEB 460x266 Brandalism   24 International artists create the UKs largest subvertising campaign

Ghost 1 Web 460x289 Brandalism   24 International artists create the UKs largest subvertising campaign

Shift Alice 2 WEB 460x234 Brandalism   24 International artists create the UKs largest subvertising campaign

Polyp Candle 4 WEB 460x657 Brandalism   24 International artists create the UKs largest subvertising campaign

Mark

Mark is the founder of UK Street Art. He enjoys blogging, cooking new food and bad tv.

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