Dready is making a comeback! Florence & The Machine’s Rob Ackroyd has given a helping hand to bring back the cult 90s streetwear brand. Working with the brand owners, he’s helped give a creative refresh and the cult character is back.
I remember the clothes well in my years at senior school and everyone wanted to own a piece of the action. I’d go to the shop over in Hatfield shopping centre and consistently ask my Dad if I could get one of the t-shirts or jackets and he’d never give in!
To celebrate, they’ve released 7 exclusive t-shirts in a limited edition run, featuring never before seen art by the late street artists, Robert Sidlauskus:
The art represents the spirit of community, diversity, struggle and achievement, that is as palpable today as it was in the early 80’s
We begin our campaign with seven early pieces from Sidslaukas’s sketch books; the content ranges from depicting Reagan era nuclear conflict, to British rave culture in the 80s, to marijuana grow houses back when weed wasn’t seen as so ‘medicinal’!
The way it seems to always go is that the good always die young, and sadly we lost Robert to Crohn’s disease in 2012.
In sharing his art we celebrate the unique ethos of unity that inspired Robert every day.
We hope we can reignite that passion progress and understanding.
Pick up your tee now, priced at £34.99 over on the official Dready store.